TOORLY is a fan-demand-driven global touring platform. I was a member of their team as the Content Marketing Coordinator in the Spring of 2022. In this role, I developed the growth marketing strategy and grew social media engagement by 90% through daily live music industry news content across multiple platforms: Instagram and Twitter.
TOORLY's goal is to get the fan involved in the music touring process, wherever they may be located. On their socials, you'll find live music news, concert and festival announcements. With a global approach, it is essential that the content cover all genres and all locations in the world. My role was to find "Just Announced" or "Happening Soon" tours/concerts/festivals, and daily live music industry news.
I wrote headlines, found images, located artist team tags, and designed the content's layout. While leading the daily news content team, I was also responsible for contributing weekly ideas to the Platform Growth Marketing team and the general content team. As a member of the Platform Growth Marketing team, I organized partnership meetings at the 2021 SXSW. As a contributor to the content team, I created posts for the Instagram feed including Dua Lipa's 2022 Tour Highlights.
It was incredibly exciting to work for a team so passionate about live music, with an exceptional founder. TOORLY is in private beta testing, and will soon be launching.
Request Early Access here.
